With a presence in central London and extensive experience across the capital, Imagine This designs, installs and supports sophisticated technology for apartments, townhouses, period properties, contemporary residences and prestigious residential developments.
Our work ranges from intelligent lighting and discreet whole-home entertainment to private cinemas and complete smart home systems. Every project is individually engineered around the architecture, the wider design vision and the practical demands of working within London.
The most successful home technology is powerful without being conspicuous. It should enhance the property and simplify everyday life while allowing the architecture and interior design to take precedence.
Imagine This brings lighting, entertainment, climate, security, shading and networking together under one technically accountable team. We consider the complete system from the outset, coordinate the necessary infrastructure and carefully document every element before installation begins.
The result is a home in which the technology feels coherent and intuitive rather than a collection of unrelated systems.
A well-designed smart home provides straightforward control over the technology throughout the property.
As an experienced Crestron integrator, we create tailored systems that can bring together lighting, heating and cooling, audio, television, security, entry systems, blinds and curtains. Controls can be provided through elegant keypads, touchscreens, handheld remotes and mobile devices, with each interface designed around the client and the way the property is used.
Individual rooms can operate independently, while whole-home scenes allow several systems to respond together. A single command might prepare the residence for entertaining, create a calm evening atmosphere, close the property at bedtime or place it into an energy-conscious away mode.
Lighting has a profound effect on the atmosphere, architecture and perceived quality of an interior. Lutron lighting control makes it easy to create carefully balanced scenes for different rooms, activities and times of day.
Discreet keypads replace rows of conventional switches and can be selected to complement the surrounding finishes. Lighting scenes provide simple control over multiple circuits, while automated schedules and occupancy settings can help manage energy use and provide the reassuring appearance of occupancy when the property is empty.
We work alongside architects, interior designers and lighting designers to ensure that decorative fittings, architectural lighting, controls and electrical infrastructure are properly coordinated.
London properties do not always provide an obvious space for a cinema. Our role is to understand the available room and make intelligent use of it.
A dedicated cinema might be created within a basement, lower-ground-floor room or previously underused space. In an apartment or townhouse, a drawing room, family room or study can become a discreet media room in which screens, loudspeakers and equipment remain hidden when not in use.
Every cinema is designed as a complete performance environment. We consider room geometry, seating positions, viewing angles, speaker placement, acoustic behaviour, projection or display technology, lighting, ventilation, interior finishes and control.
Our principal designer, Guy Singleton, is the creator of The Cinema Designer, professional design software used by home cinema specialists around the world. This engineering-led approach allows important performance decisions to be modelled and documented before work begins on site.
For clients who care deeply about music, we design high-performance audio systems and dedicated listening spaces in which the room, equipment and installation work together.
We consider loudspeaker placement, room acoustics, power, equipment support, network infrastructure and access to physical and streamed music. Systems can be built around an existing collection or specified entirely from the ground up.
High-quality audio can also be integrated discreetly throughout a London residence, allowing music to be enjoyed without introducing visually intrusive equipment into carefully designed interiors.
In London homes, motorised shading can provide valuable control over privacy, glare, solar heat gain and the protection of furniture and artwork.
We design and install premium Lutron and Crestron shading systems, including roller blinds, curtain tracks and specialist treatments for large or challenging windows. A broad selection of sheer, privacy and blackout fabrics allows each treatment to be chosen for both performance and appearance.
Blinds and curtains can operate independently or as part of a wider lighting and control scene. In an apartment, for example, a single command can adjust the lighting and close several window treatments simultaneously.
A dependable network is fundamental to a modern London home. Entertainment, communications, lighting, security and environmental systems all rely upon robust connectivity.
We design residential networks and Wi-Fi systems to provide reliable coverage throughout the property. Our work can also include CCTV, access control, video door entry, multi-room audio and video distribution, and integration with heating, ventilation or building-management systems.
In apartments and managed developments, we can work with the systems already provided by the building, ensuring that the technology within the residence operates as part of a carefully coordinated whole.
Delivering technology within London often requires more than excellent technical design. Access arrangements, restricted working hours, deliveries, parking, building-management requirements and coordination with neighbouring properties may all need to be considered.
Apartments can present additional challenges around equipment space, ventilation, acoustic isolation and integration with communal systems. Listed and period properties may demand a particularly sensitive installation approach, while prime new-build residences frequently involve several specialist consultants and exacting design requirements.
Our experience includes luxury apartments within The Shard, multi-dwelling developments, listed properties and substantial private residences. We understand the importance of detailed planning, professional site conduct and clear communication throughout the project.
Early collaboration gives technology the best opportunity to become a seamless part of the property.
Imagine This works directly with homeowners and alongside architects, interior designers, lighting designers, developers, main contractors, electrical contractors and other specialist consultants. We can produce detailed technical designs, coordinate cabling and equipment requirements, and ensure that technology is considered at the appropriate stage of the programme.
This preparation helps avoid compromises later and ensures that keypads, screens, loudspeakers, cameras and equipment spaces are properly integrated into the finished design.
We undertake projects throughout central and Greater London, including Mayfair, Belgravia, Knightsbridge, Chelsea, Kensington, Notting Hill, St John’s Wood, Hampstead, Fulham, Richmond, Wimbledon, Canary Wharf and the surrounding areas.
Our involvement can encompass a single specialist system, the complete technology package for a private residence or the coordinated delivery of systems across a larger residential development.
Wherever the project is located, our approach remains the same: thoughtful design, meticulous engineering, discreet installation and thorough commissioning.
London properties are often purchased with existing lighting, automation or entertainment systems already installed. These may be unfamiliar, poorly documented, unsupported or no longer suited to the new owner.
We can evaluate an inherited system, explain what is present and recommend the most appropriate route forward. Depending on its condition, this might involve reprogramming, targeted upgrades, replacement of obsolete equipment or a more comprehensive redesign.
Our aim is always to retain useful infrastructure where sensible while creating a reliable system that the client can understand and enjoy.
Our responsibility does not end when the installation is complete. Imagine This provides structured aftercare to help keep the property and its technology operating as intended.
Depending on the systems and the client’s requirements, support can include remote monitoring, first-line telephone assistance, priority reactive response, planned preventative maintenance and secure disaster-recovery copies of programming and configuration information. We can provide 24 hour coverage where needed.
For London clients, this provides the reassurance of an experienced team that understands both the installed technology and the particular requirements of the property.